Influence reports
Deep dives,
one domain at a time.
Research from the Influence Institute on how people actually influence each other, anonymized, aggregate, and never fabricated.
The main report · Cross-disciplinary
The State of Influence
Our flagship study of how influence works across every discipline: sales, leadership, management, fundraising, coaching, research and beyond. What moves people, wherever the conversation happens.
Results will be announced early 2027
Click here to participate →Subcategory reports
Report 01 · In the field
The State of Influence in Sales
Where sellers win and lose the room across analyzed sales conversations.
Participate in the study →Coming soon
The State of Influence in Management
1:1s, performance reviews and the conversations that shape careers.