Which communication behaviors are associated with higher win rates?
Sample topicFor people who shape conversations and decisions
How Influential
Are You?
The future belongs to people who know how to influence without manipulating.
The Influence Institute brings together founders, executives, researchers, and operators to study, measure, and practice the human side of influence.
One conversation can change everything.
A career. A company. A decision. A life.
Why this matters
In the age of AI, influence is the skill that stays human.
AI makes knowledge easy to get. Moving people is still up to you.
- 01Win the promotion you keep missing
- 02Close bigger deals in fewer calls
- 03Raise from investors who said no
- 04Get your ideas backed in the room
- 05Turn disagreement into progress
- 06Attract the people who open doors
The community
A place to sharpen your influence with people who understand its power.
01
Quarterly Influence Salons
Small, invite only sessions where members work through real influence challenges, live.
02
The Influence Brief
Our monthly newsletter: member spotlights, survey results and research before it goes public.
03
Influential Moments
We break down the conversations that mattered: the pitch, the board update, the hard 1:1.
04
The Influence Summit
A yearly gathering of founders, executives, researchers and operators.
What members get
Membership is free, by application.
- A peer group of founders, executives, researchers and operators
- Early access to our research before it is published
- Feedback on your own high-stakes conversations
- Practical frameworks you can use the same week
- A standing invitation to the salons and the annual summit
- A say in what we study next
What we ask in return
A small amount of participation.
- Show up to the sessions you commit to
- Contribute a real conversation or challenge, not a polished story
- Give other members honest, generous feedback
- Help us test the research in the real world
- Refer trusted people to the Influence Institute
The research
What we're studying, with members and for members.
Sample topics we'll cover in the community
We study how the way you show up shapes what happens next.
Join the Influence Institute.
Free, by application. Founders, executives, researchers and operators getting better at influence together.
Apply to join